What you need to make explainer videos in 2020

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In our last post, we covered some of the basics for writing a script for your explainer video. Today we’ll cover some of the tools you’ll need to start creating.

You might not need a camera at all

In fact most explainer videos are made using software so you can probably skip the smartphone or DSLR. You will, however, need access to a computer. Preferably the more power and memory the computer has, then the quicker you’ll get through your video. Animations take up a lot processing power so aim for at 16GB of RAM or higher.

I’ve got the tools, what now?

A great place to start your explainer video is with audio. Record the script using the microphone on your smartphone or if you have a professional mic and then move the audio file to your computer. Next, it’s time to do some sound design. I personally like to use Adobe Audition for my sound design, but you can also use Audacity which is completely free. There are tonnes of videos on YouTube to get up and running with these tools.

We’ve covered audio, what about video?

Once you’ve created your audio sequence and have a rough idea of how long your script will be, now it’s time to start getting your images. You can use unsplash.com or else freepik.com to source your imagery and get the images you need. Be sure to give credit where credit is due as artist rely on the traffic these assets bring in from those sites.

Bringing it all together

Now that you’ve sourced your audio and have some great images and audio, next up is editing. For my explainer video I made on the homepage, I used Adobe Premiere Pro and After Effects. Premiere is used to create a timeline and story, and After Effects is for animating text, images, vectors, etc.

Almost there

So you’ve now scripted, recorded, sourced images and edited your explainer video. You’ve got it looking beautiful and it’s ready to share with the world. In our next post we’ll cover how to optimize the video size for different devices (laptop vs mobile). see for yourself.